What is the Marketing Mix?

by | Oct 24, 2022 | Marketing

The Marketing Mix or 4 P’s refers to 4 key elements in marketing strategy. By focusing on these 4 elements a business can create a plan and direction: Product – The item or service you offer Price – The price you set for your product/service,...

The Importance of branding

by | Aug 22, 2022 | Marketing

The English Oxford dictionary defines Branding as “the kind, grade, or make of a product or service, as indicated by a stamp, trademark, or the like” Branding is the art of actively shaping your brand. With creativity, skill and strategy, a brand can...