Social media for business is no longer optional. It’s an essential way to reach your customers, gain valuable insights, and grow your brand.
Are you still undecided on using social media within our business?
Research shows us that there are currently 4.7 billion social media users around the world, 59% of total global population.
If you are not taking advantage of this vast audience for your business, why not..? you are missing out.
Social media has an array of benefits including:
- Brand Awareness
- Give your business a face
- Stay in front of your customers
- Increase website traffic
- Generate leads
- Boost sales
- Easy communication
Social media is a great was to raise awareness for your brand. You can post as often as you like about subjects that really matter to you and your business. It is a great way to connect with your customers.
With over 50% of the world’s population on social media it is a natural place to reach potential new customers. What also makes Social Media great is that your business can be organically found by potential customers through the use of hashtags and other means.
Give Your Business a Face
The option to give your brand a face is one of the biggest benefits of social media for businesses. People buy from people and social media allows you to add that human element, whether that be through interviews, product demos or just story discussions.
Social media adds an element which you cannot get from any other aspect of business activity, without being in person with your customer.
Stay in Front of your Customers
70% of social media users log into their accounts at least once per day, according to a 2021 study by Pew Research Center. This accessibility with your audience means that your business can be at the forefront of their minds each time they log in to their social media.
Keep your social media posts entertaining and informative and your followers would be glad to see your brand pop up on their timelines.
Increase Website Traffic
Posting regularly on social media twinned with ads drives traffic to your website. You can also share content from our website to your social media channels such as blogs, products etc.
If you would like more information about how social media can benefit your business then get in touch with us.