by Luke Jones | Aug 20, 2026 | Social Media
1. Share a Useful Tip Quick, practical advice is always valuable. 2. Answer a FAQ If people ask you something often, post the answer. 3. Celebrate a Win Show what went well and why it mattered. 4. Share a Behind-the-Scenes Moment People love seeing the human side of... by Luke Jones | Aug 6, 2026 | Social Media
The Content Pressure Problem Many SMEs feel they’re always behind on content. Too few posts, too little creativity, too much pressure to keep up. But here’s the truth: content isn’t about volume. It’s about connection. Connection Builds Trust When people see you... by Luke Jones | Mar 19, 2026 | Social Media
1. Pick Your Platforms Wisely You don’t need to be on every platform. Choose 1–2 where your customers actually spend time. 2. Post Consistently, Not Constantly Two or three posts a week is enough. It’s about rhythm, not volume. 3. Use Content Themes Rotate between... by Luke Jones | Mar 5, 2026 | Social Media
The Pressure to Be Everywhere Social media is meant to be simple: a way to connect with people. Yet for many SMEs, it feels like an endless treadmill. New platforms launch, algorithms change, and experts shout about the “right” way to do things. The pressure to be... by Luke Jones | Oct 18, 2024 | Social Media
Are you looking for ways to boost your Instagram presence? It might be time to revisit an old favourite: carousel posts. Recently, Instagram chief Adam Mosseri shared some insights on why carousels are a powerful tool for increasing reach, and the logic behind it... by Luke Jones | Apr 17, 2023 | Social Media
Social media has become a real helping hand for smaller business, it has now given them a level playing field with the bigger businesses. One of the biggest assets of social media for small businesses is the advertising that is now possible. We all know that Social...