by Luke Jones | Jul 23, 2026 | Marketing
1. Keep Subject Lines Clear The subject line decides if your email gets opened. Clarity beats clickbait. 2. Lead With Value Start with something useful—a tip, resource, or story. 3. Be Consistent Weekly or fortnightly works best. Monthly is fine if that’s all you can... by Luke Jones | Jul 9, 2026 | Marketing
The Myth That Email Is “Old-Fashioned” With all the talk about social media, TikTok, and algorithms, email sometimes feels overlooked. But the numbers tell a different story. Email consistently delivers higher engagement and conversions than most channels. For small... by Luke Jones | May 21, 2026 | Marketing
1. Be Clear on Your Goals Your partner can only help if they know what success looks like for you. Be upfront about what you’re aiming for—more visibility, more leads, or simply more consistency. 2. Share Your Voice Provide examples of how you like to communicate. The... by Luke Jones | May 7, 2026 | Marketing
The Misconception About Outsourcing For many small business owners, “outsourced marketing” sounds like giving away control. It can feel distant, expensive, or designed only for big companies. But the truth is very different. Outsourced marketing simply means getting... by Luke Jones | Apr 23, 2026 | Marketing
1. Choose 2–3 Core Colours Stick with them across your website, social media, and materials. 2. Pick 1–2 Fonts Too many fonts look messy. Simplicity builds recognition. 3. Define Your Tone of Voice Friendly, professional, playful? Write it down and stick with it. 4.... by Luke Jones | Apr 9, 2026 | Marketing
The Logo Trap When people hear “branding,” they think logo. But branding is so much more. It’s your story, your tone, your consistency. A logo is a symbol. Your brand is how people feel when they see or interact with you. The Role of Consistency Trust comes from...