Is your website helping or hindering your business?

This a huge question if you are a business owners. Websites are vital to the success of any business. If yours is letting you down, why? I don’t need a website… A lot of businesses believe that they don’t need a website or that they aren’t cost effective, trust me they are. A business’s online […]
August 22, 2022

This a huge question if you are a business owners. Websites are vital to the success of any business. If yours is letting you down, why?

I don’t need a website…

A lot of businesses believe that they don’t need a website or that they aren’t cost effective, trust me they are.

A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realise that customers will generally research their digital presence including website & social media prior to interacting with the business.

Having a strong online presence (website & social media) can be make or break for income generation. The quality of your website is important, however the first step is to make sure that your business has a functioning website.

We have helped create websites for numerous businesses of all differing sizes in different industries, from solopreneur’s through to larger businesses.

The good news is that we can help you create a digital presence, and it is more affordable than you might think.

Is it actually affordable?

Yes!

Once a website has been created it will last for years with little maintenance, and updating the site is extremely easy.

Website prices start from £800 for a simple information website with up to 6 pages. If you think that this website will likely last at least 5 years then this is incredibly good value.

Why should I get a website?

There are several reasons to create a website for your business:

  • Credibility
  • Your brand
  • Customer Enquiries
  • Provide information
  • Easy announcements

Credibility

One of the biggest reasons why you should have a website is to show customers that you exist. There is a good chance that you aren’t the only business providing the service/product that you provide, you likely have competitors. If your competitors have a functioning website then 9 times out of 10 the prospective customer will contact them.

Without a website, customers may question the legitimacy of your business or even if you are still trading as a business. Your website will more than often be the first port of call, so make sure it offers the information they are looking for.

Your Brand

A website is the perfect starting point to showcase your business and brand to the world. A website puts your brand out there to the world! This also gives you the chance to set you apart from your competitors, so you need to make sure it is done properly.

As discussed in my previous post The importance of branding, creating your brand and maintaining it is really important and a website is an important step on this process.

Customer Enquiries

A website is a great way to generate leads. Once a prospective customer has browsed your website and seen what you do, it is likely that they will want to get in touch with you. Even though websites have a cost associated with them, as highlighted above, the ROI that a website can generate for you is great.

Provide Information

The main purpose of a website is to provide prospective customers with information on your business and brand. Your website needs to wet the appetite and provide the information your prospective customer is looking for.

More aspects of business activity are moving online, and they way we find out information is changing. Gone are the days of searching for phone numbers and trying to get hold of someone. In todays world, people will more than likely search for your business and information online before contacting you.

Easy Announcements

A website is a great way to easily offer updates to your customers. Whether through a news section, or product/service update. A website can instantly send like information to your customers. When a prospective customer can trust a website and trust the information is correct and live they are more likely to interact with you.

More Information

If you would like more information about how a website can benefit your business then get in touch with us.

luke jones owner of LAJ Marketing stood in front of graffiti

Luke Jones

Hey, I am Luke. I set up LAJ Marketing in 2022 as a freelance web design, graphic design and social media management service for businesses, after spending over 10 years within the corporate marketing world.

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