How WordPress Supports Small Business Growth

July 5, 2023

Did you know that WordPress powers 43% of the world’s websites! This is roughly 35 million individual websites. This makes it the global leader in content management systems. What is great about WordPress is that it can be used for simple/small website all the way up to large corporate sites. This makes it perfect for SME businesses as the website can grow with you.

Flexibility and Scalability:

One of the primary reasons why WordPress is an excellent choice for SME websites is its flexibility and scalability. Whether you’re a start-up or an established SME, WordPress can adapt to your business needs. It offers a wide range of themes and templates that can be customized to reflect your brand identity and cater to your target audience. As your business grows, you can easily expand your website’s functionality by incorporating plugins and extensions to meet your evolving requirements.

Cost-Effectiveness:

Budget constraints are a common concern for SMEs. Fortunately, at LAJ Marketing we offer a cost-effective solution for website development and management. WordPress itself is an open-source platform, which means it’s free to use. You can leverage the extensive WordPress community to access a vast library of free themes, plugins, and resources. Additionally, the maintenance and updates of WordPress websites are relatively affordable, allowing you to allocate resources to other areas of the business.

User-Friendly Interface:

WordPress has a simple and easy-to-understand dashboard, and this is where WordPress shines, as it provides a user-friendly interface that empowers SME owners and staff to manage their websites with ease. Once your website has been designed it is easy to update content and maintain to keep your website looking fresh! Don’t worry though if you aren’t confident in updating your site yourself, that is where we can help.

Search Engine Optimization (SEO) Friendliness:

A website’s visibility in search engine results plays a vital role in driving organic traffic and generating leads. WordPress is inherently SEO-friendly, with clean code and an optimised structure that search engines favour. Additionally, numerous SEO plugins are available, such as Yoast SEO and All in One SEO Pack, which provide robust tools to optimize your website’s content, meta tags, sitemaps, and more. With WordPress, you can implement effective SEO strategies to improve your search engine rankings and attract more potential customers.

Mobile Responsiveness:

In an era where mobile devices dominate internet usage, having a mobile-responsive website is non-negotiable. Fortunately, WordPress themes are designed to be mobile-friendly, ensuring that your SME website looks and functions seamlessly across different screen sizes and devices. We use Divi theme, which is one of the most popular themes and can be customised to make sure your website Is truly bespoke and mobile friendly. A responsive website enhances user experience, reduces bounce rates, and contributes to higher search engine rankings.

E-Commerce Capabilities:

For SMEs looking to sell products or services online, WordPress offers robust e-commerce capabilities through plugins like WooCommerce. With WooCommerce, you can set up a fully functional online store, manage inventory, process payments, and handle shipping logistics. This integration empowers you to tap into the e-commerce market, expand your customer reach, and drive revenue growth.

Integration with Third-Party Tools:

To streamline operations and enhance productivity, SMEs often rely on various third-party tools and services. This is where WordPress really stands out as it integrates seamlessly with a wide range of tools, such as email marketing platforms, customer relationship management (CRM) systems, analytics tools, and social media management platforms. This integration allows you to centralise your digital operations, automate processes, and gather valuable insights to make informed business decisions.

Conclusion:

WordPress has revolutionised website development and management, offering SMEs a powerful platform to support their growth and success. With its flexibility, scalability, user-friendly interface, SEO-friendliness, mobile responsiveness, e-commerce capabilities, and integration with third-party tools, WordPress empowers SMEs to establish a strong online presence, attract and engage their target audience, and drive business growth. Whether you’re starting a new venture or looking to revamp your existing website, WordPress is a valuable tool that can help you achieve your growth goals.

If you would like to learn more about our website packages then get in touch or find out more HERE

luke jones owner of LAJ Marketing stood in front of graffiti

Luke Jones

Hey, I am Luke. I set up LAJ Marketing in 2022 as a freelance web design, graphic design and social media management service for businesses, after spending over 10 years within the corporate marketing world.

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